Understanding health food drink consumers

Younger age groups recalled wholegrain and energy claims, whereas older age groups recalled reduced and low cholesterol claims, and no added sugars and low sugar claims for children.

Consumer understanding of sugars claims on food and drink products.

Limitations in the assessment of dietary energy intake by self-report. Fam Med ;45 6: Participants reported the number of days they drank sugar-sweetened soda or pop each week: Those questions ask if it would be safe to eat the ice cream if you are allergic to penicillin, peanuts, latex gloves, and bee stings, and if not, why not.

The structured discussion explored awareness of general claims on food and drink products followed by discussion of sugar, and awareness and understanding of reduced sugars and no added sugars claims.

Consumer understanding of sugars claims on food and drink products

Accessed June 9, A wide range of other claims were mentioned including some health claims fuller for longer, locked up until lunchcountry of origin claims British produceclean label claims no artificial colours, no additives, no sweetenersclaims about food production methods organic, free-range, quality standards and other nutrition claims high fibre, low salt.

However, not all participants actively looked for claims. Ann Intern Med ; 2: It was generally expected that artificial sweeteners would be added in place of sugars.

Health literacy association with health behaviors and health care utilization in multiple sclerosis: The revised NFP labels may address some deficits in consumer understanding by eliminating the need to perform certain calculations eg, total calories per package.

Participants reported their intake of sugar-sweetened soda, fruits, and vegetables. The National Assessment of Adult Literacy 8 found that more than one-third of the US population had only basic or below-basic health literacy, meaning they would have difficulty viewing the nutrition labels of 2 different potato chip packages and determining the difference in the number of calories.

Food Policy ;35 5: A review of the current literature on consumer understanding of nutrition and health claims concluded that there is little clear-cut definitive research, that the evidence is often scant or conflicting and that less research has been conducted about nutrition claims compared with health claims Food Standards Agency As nutrition labels are improved to make them easier for all consumers to use, schools also have a role to play in teaching students the skills they need to understand the labels and make informed dietary decisions.

Understanding the Consumer

Sugar content now includes added sugars in grams and as a percentage of daily value. Twenty participants were excluded from the analysis, because they were administered a short form of the survey that did not include the NFP label items, leaving a total sample of 3, Some participants were aware at this stage that the calories may not be that different because something extra is added in place of sugar.

Food and Drug Administration. The focus groups each comprised 9—10 participants all female, all from Southern regions, with or without children and from a mix of social classes who were recruited from Leatherhead's database.

The results were used to inform follow-up quantitative research that assessed the frequencies of the responses in a wider population.

Because study data were collected by mail survey, participants who had difficulty answering the NFP label questions may have obtained help from a family member or other source.

Identifying consumer preferences for nutrition information on grocery store shelf labels. Moreover, because dietary behaviors were self-reported, the data may have been subject to reporting bias, social desirability bias, or random error 27, Sociodemographic differences in the comprehension of nutritional labels on food products.

Results NFP label understanding We summarized the demographic characteristics of the sample and the bivariate associations between demographics and NFP label understanding Tables 1 and 2. Participants spontaneously recalled a number of reduced sugars products and their beliefs about the reasons why sugar would be reduced were related to dental health, obesity especially in childrendiabetes and losing weight.

Methods The research methods encompassed qualitative and quantitative consumer research techniques. Respondents were instructed to record their own thoughts and not to look up words or terms on the Internet. When prompted with a reduced sugars claim, this was familiar to all participants and reactions were initially positive.

Comprehension may be particularly difficult for certain subsets of the population, such as consumers with low levels of literacy and numeracy.

J Am Board Fam Med ;23 2:. 1 Consumers' behaviours and attitudes toward healthy food products: The case of Organic and Functional foods Annunziata Azzurra 1, Pascale Paola 2 1University of Naples “Parthenope”, Department of Ec onomics, Naples, Italy.

2 UniCeSV - Centre for the strategic development of the Italian wine sector, University of Florence, Italy. Abstract. Over the last decade consumers’ health.

Nov 19,  · Progressive health and wellness consumers are increasingly influential in redefining food culture: While they may be a minority group in terms of overall numbers, the influence progressive. Consumer understanding of nutrition and health claims is a key aspect of current regulations in the European Union (EU).

US Consumers’ Understanding of Nutrition Labels in 2013: The Importance of Health Literacy

In view of this, qualitative and quantitative research techniques were used to investigate consumer awareness and understanding of product claims in the UK, focusing particularly on nutrition claims relating to sugars. consumers and health claims: attitudes, understanding and purchasing behaviour, in Proceedings of the Nutrition Society (), 71, – The literature review included 32 original research studies, of which.

1 Consumers' behaviours and attitudes toward healthy food products: The case of Organic and Functional foods Annunziata Azzurra 1, Pascale Paola 2 1University of Naples “Parthenope”, Department of Ec onomics, Naples, Italy.

2 UniCeSV - Centre for the strategic development of the Italian wine sector, University of Florence, Italy. Abstract. Consumer understanding of sugars claims on food and drink products. Patterson NJ, Sadler MJ, Cooper JM. Consumer understanding of nutrition and health claims is a key aspect of current regulations in the European Union (EU).

Understanding health food drink consumers
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